How to Use User Science to Your Product's Benefit by XO Group PM


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Product Management event in New York about how to use user science to your product's benefit.

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Successful Product Managers help their organizations identify and build products that solve their users’ needs. The perfect user-product fit is rarely easy. Trained Product Managers can find the right fit consistently with User Science–the craft of understanding user needs; identifying which problem to solve, and user behaviors; understanding how and why users react to products. It's this craft that arms Product Managers with the data to make informed decisions.

Michael Sparks started his professional career five years ago as a Product Manager at a startup in San Francisco. He’s spent the last two years at XO focused on helping couples pull off their perfect wedding. Michael is passionate about observing users with a “beginner’s mind” and believes that great Product Managers think of the customer as their boss.

Krista Plano, previously UX Designer turned User Researcher, has lead User Research at XO Group for 4+ years. At XO Group, they work to make the product organization the beating heart of the company. Krista understands, loves, and advocates for customers by driving strategic research, training the team on how to conduct valid research, and managing a team of researchers.

Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here:

In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up:

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

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